tru Independence Launches

By July 15, 2014Press Releases


Kris Kagel
Jennifer Connelly Public Relations


Led by successful industry veterans, tru Independence empowers financial professionals to create independent advisory and wealth management firms

PORTLAND, ORE. – July 15, 2014 – tru Independence, a new consulting firm launched today, has opened its doors to financial professionals looking to work with a best-in-class integrated service platform designed to guide and provide the resources to help them transition to being Independent Registered Investment Advisors (RIA’s). As a long-term partner, tru Independence develops comprehensive, ongoing strategies to ensure success for leading investment advisors who will maintain 100 percent ownership of their business and brand.

As industry veterans with decades of experience in lifting out and supporting top investment advisory teams, Craig Stuvland, Eric Warlick and Jay Penn formed tru Independence with one goal in mind: to empower investment advisors with the tools and support needed to create their own successful independent RIA’s Backed by industry-leading technology, tru Independence provides all of the “behind the scenes” services needed to launch a successful independent firm including business formation and analysis, compliance and broker protocols, office procurement, technology platform, access to premier service providers (including custodians and research), marketing, branding, and launch support.

“The fact is, more and more advisors are looking to go independent,” said Craig Stuvland, CEO and President of tru Independence.  “Advisors spend years building a business and establishing strong client relationships. Now, they are seeing the benefits of going independent, including the ability to better serve their clients and achieve the American dream of owning their own businesses. ”

In addition to assisting financial professionals at launch, tru Independence provides guidance and consultation to help their business grow and thrive over the long term.  Ongoing services include business consulting, compliance, succession planning, investment consulting, new business development, marketing and PR support as well as operational and HR support.

“Our goal is to help these new business owners maximize the enterprise value of their businesses, “said Managing Partner, Eric Warlick.

Managing Partner, Jay Penn added, “Breakaway investment professionals need expert support and services so they can focus on what really matters to them—their clients. In the past, they may have had to sacrifice full control of their businesses for this support, but that’s not the case with tru Independence.  We provide comprehensive support without taking an equity stake or imposing our brand identity—your firm is your firm.”

In conjunction with the launch, the firm is also happy to announce that it has signed its first advisory team, Encompass Wealth Advisors, a leading wealth management group based in Portland with $650 million in assets under management.

For media inquiries, please contact Kris Kagel at 973-850-7312 or

About tru Independence

Through uncompromising investment in people and technology, tru Independence delivers the premier consulting and services platform for wealth management firms seeking independence. We diligently focus on and invest in our three core disciplines of investment consulting, business consulting and new business development.

To deliver unrivalled excellence, we leverage key relationships by outsourcing to the best providers and platforms. Our consultative sales process is defined by simplicity, clarity and transparency, grounded on the belief that our partners can best control their future by owning the equity of their firms. Drawing upon our decades of industry experience, we are committed to ensuring that our partners maximize their enterprise value.  For more information, please call 971-371-3448 or visit us at