tru Independence is the premier consulting and service platform for investment professionals seeking to launch independent firms, while maintaining 100% equity ownership.

Delivering Successful Futures

We provide a full suite of transition services, scalable technology solutions, an expanded universe of investment options and operations support to ensure that new firms launch successfully and grow effectively.

At tru, we believe you deserve the opportunity to build a thriving business—on your terms.  Let us help empower you with the tools and guidance you’ll need to succeed in your new venture.

Welcome to tru

A letter from our CEO and President, Craig Stuvland. LEARN MORE ›

Our Team

Over the last two decades, our experienced team has helped countless advisors become successful entrepreneurs. LEARN MORE ›

The tru Difference

tru Independence delivers comprehensive business support without taking an equity stake. LEARN MORE ›