Craig is a passionate entrepreneur who has been actively involved in the investment industry since 1980. In addition to founding tru Independence, Craig played a major role in developing, building and growing two small investment businesses into multi-billion dollar enterprises. Prior to creating tru Independence, Craig spent 14 years at Common Sense Investment Management. During his tenure at CSIM, he served as President & COO and was responsible for setting the vision, overseeing the management team and conducting research due diligence. Craig worked with the firm’s largest institutional clients and consultants, leading the business development team in growing the business from $200 million to a peak of $4.5 billion.
Craig enjoyed a 16-year career at the Crabbe Huson Group where he helped build the firm from $30 million to a $5 billion enterprise that included a robust, separately managed accounts business, a family of mutual funds and a well-managed trust company. While at CHG, Craig was a member of a five-person management team who ran the underlying businesses. He served as President of the CHG’s family of mutual funds, Executive Vice President of CHG and a board member of both entities. Over his years at CHG, his responsibilities included oversight of marketing/business development, client services and business planning. He served as an investment liaison with the firm’s largest institutional clients and consultants.
Craig holds a Bachelor of Science degree from the University of Oregon. He held past securities licenses as a general securities representative (7) and uniform investment advisor (63 & 65). Craig loves to explore the outdoors through cycling, skiing, hiking, fishing and golfing. He is an avid sports fan and enjoys spending time and making memories with his large family.
As a founding member of tru Independence, Eric is responsible for business growth and strategic development.
He began his career in 1994 at the Crabbe Huson Group, working with Registered Investment Advisors with institutional mutual fund solutions. He has extensive knowledge of the RIA space, wire house brokers, other advisors and their needs. Eric has developed deep relationships with major custodians having served in executive institutional roles with Fidelity Investments, TD Ameritrade and Schwab Institutional.
Throughout his career, Eric has guided a multitude of individuals and teams through their transition to independent RIAs.
Prior to joining tru, Eric played a key role as a partner and founding member at Martin Capital Partners, a successful money management firm based in Eugene, Oregon, which launched in 2010.
Eric holds a Bachelor of Science from the University of Oregon. Eric resides in Portland, Oregon with his wife Molly and their two children, Jack and Ellie. Eric enjoys sports of all kinds and is active in the outdoors in the Pacific Northwest.
Jay W. Penn, CPA
Jay leads the strategic business consulting and conversion activities for the firm. A highly respected RIA industry veteran, his deep business background and 20+ years of experience with all facets of the registered investment advisor industry is an invaluable resource to our business partners.
As a senior executive of both Fidelity Investments Institutional and TD Ameritrade Institutional, Jay has helped hundreds of investment advisors structure, grow and maximize their enterprise value. Prior to his work with the institutional custodians, Jay led the successful conversion of a billion dollar wire house broker to independence— one of the largest such conversions to a registered investment advisor at the time.
Multiple consulting engagements include advisor acquisitions, business valuation, advisor formation, compliance and industry best practices. Former securities licenses include general securities principal (24), financial & operations principal (27), sales supervisor (9 &10), general securities representative (7) and uniform investment advisor (63 & 65).
Jay holds Finance and Accounting degrees from the University of Oklahoma. A real estate entrepreneur and huge sports fan, Jay lives in Northern California with his wife Ginger and their two young daughters.
Throughout Tami’s 18 year career, she has been responsible for numerous roles including: servicing large institutional investment consultant relationships, multi-billion dollar public institutional investors, foundations and endowments, high net worth individual investors and countless third-party service providers. Tami’s vast experience with technology systems, operational protocols & processes and Human Resources are significant to the tru team.
Prior to joining tru, Tami spent 11 years (2003-2014) with Common Sense Investment Management. At that time, the firm crossed $1 billion in AUM when she joined the Institutional Services team. Over the course of 11 years, CSIM’s assets grew to a peak of $4.5 billion. As the Institutional Services department expanded, Tami was promoted to Institutional Services Manager where she managed a staff responsible for: Marketing & Communication, Investment Consultants & Institutional Investors Services, Research/Analytics, Management and Operations/Legal.
Tami began her career in the financial industry in 1996 as an assistant in the Custodial Trust Division with Copper Mountain Trust (currently part of Union Bank of California), working directly with Trust Officers to set up new retirement accounts and profit sharing plans.
In addition to finance, Tami has experience in Human Resources working for Selectemp Staffing Services (1999) and CompView as a Training Coordinator in 2000.
Tami earned a Bachelor of Science degree in Finance from the University of Idaho in 1995. She also holds a Certificate of Human Resource Management from Portland State University. Tami enjoys spending time with her husband and two young sons, and passionately training for triathlons and local running events.
Advisory Board Member
Jay serves as an Advisory Board member, benefitting tru with his vast experience and relationships in the investment industry.
Jay joined the Alaska Permanent Fund Corporation as Chief Investment Officer in November 2011. He serves the Executive Director and a 6-member Board of Trustees, appointed by the Governor. Jay is responsible for all of the Fund’s investment functions and provides guidance to a staff of approximately 15 investment professionals.
Jay Willoughby joined APFC with 28 years of experience in the investment business, most of which included directly managing capital and personnel. Prior to his time with APFC, Jay spent five years as a Co-Managing Partner at Ironbound Capital Management, a mid-size, global, long biased equity hedge fund.
For nearly nine years prior to Ironbound, he held several positions with Merrill Lynch Investment Managers (MLIM). He started as a Senior Portfolio Manager for the Merrill Lynch Real Estate Fund, then became the Head of Research for Equity Funds. His final role at Merrill was as Chief Investment Officer for Private Investors, MLIM’s $40 billion high net worth business. Earlier in his career, Jay also held roles as Managing Director for REIT Securities at AEW, Partner with the Crabbe Huson Company in Portland and Equity Research Analyst with Black & Company of Portland.
Jay holds a BA in Biology from Pomona College and a MBA in Finance from Columbia University. He has been a Chartered Financial Analyst since 1991. Jay’s Oregon roots instilled in him a love of fly-fishing, which remains a favorite pursuit both in Juneau and on visits to family and friends in the Lower 48. Jay has two children with his wife, Katie.
Corey Von Allmen
Advisory Board Member
Corey brings deep experience, resources and relationships to tru, spanning a career of 14 years in alternative investing and portfolio management. He has a broad network of investment professionals across the U.S. and worldwide.
Corey served six years as a Partner and Portfolio Manager for CSIM, LLC, a $4.5 billion equity long/short fund of hedge funds based in Portland, Oregon. His responsibilities were focused on portfolio construction, portfolio management, manager sourcing/due diligence, risk management and authored investment communication to investors. He also helped manage the firm’s vast institutional consulting relationships. In addition, he served on the company’s five-person management team, providing strategic planning.
Prior to joining CSIM, Corey was with Mesirow Advanced Strategies in Chicago, IL. At the time, Mesirow oversaw over $25 billion in assets. Corey served as Vice President and Team Leader of the Liquid Alternatives Group ($7 billion). He also managed a team of four analysts and was responsible for manager due diligence, sourcing new ideas and monitoring existing managers.
Prior to Mesirow, Corey was Managing Director/Portfolio Manager at Fort Point Capital, a long/short equity fund in San Francisco for five years. Previously, he was a short seller and special situations analyst at Zweig-DiMenna Associates, a global hedge fund in New York. He began his career as an equity trader at Jensen Securities in Portland, OR.
Corey earned a Bachelor of Science degree in Finance from DePaul University in 1994. He enjoys spending time with his wife and two children. He also loves sports and the outdoors…surfing year-round at the Oregon coast.
Advisory Board Member
As an Advisory Board member, Thane brings a broad range of experience to tru including: portfolio management, stock research and selection, successful generation and management of institutional and advisor accounts, corporate management, trading and operations.
Thane cofounded CWC Group in 2000 and is responsible for corporate strategy, as well as leading the investment group that performs all investment functions for the firm.
Prior to founding CWC, Thane was a Director for the Crabbe Huson Group where he was an ad-hoc member of the investment team. His responsibilities included institutional marketing, client service and corporate strategy.
He began his career as a trader for Murphey Favre (acquired by Washington Mutual), then became a registered representative for Dean Witter Reynolds.
Prior to his 27-year stretch in the investment industry, Thane obtained a Bachelor of Arts degree in Economics from the University of Washington. He currently lives in Portland, Oregon where he enjoys spending time with his wife and children.
Advisory Board Member
Sally brings a wealth of experience to tru with her extensive knowledge of Integrated Communications. She assists tru with brand innovation, managing social media communities, public relations and marketing strategy for network firms.
Born and raised in the Pacific Northwest, Sally hails from a privately held public relations agency where she plays a key role in Microsoft’s media relations.
Sally obtained her MBA from George Fox University, following her Bachelor of Arts from Western Oregon University. She resides in Lake Oswego, Oregon with her husband, Zack where they enjoy discovering the outdoors.