Build a thriving independent business with our help

You’ve worked hard to achieve your current success as an investment professional.  As your business has grown, you have as well – personally and professionally.  You aspire for more – the opportunity to build and operate your own business – on your terms.   The thought can be both inspiring and daunting.  We help eliminate the uncertainties from the vision to the actual launch date – and beyond.  You’ll be provided all the tools and support you need while maintaining 100 percent ownership of your business. That is tru Independence.

Our comprehensive service platform is designed to guide you through a seamless transition from employee to entrepreneur.

Custodians & Broker Dealers

Custodians & Broker Dealers

While you retain 100 percent control of your independent business and your future, you’ll still deal with custodians and brokers as a representative of your clients. Call on our expertise anytime to supplement your experience in this area. Support includes:

  • Full asset review
  • Full review of loan and rates
  • Pricing negotiations
  • Mapping/house holding of accounts
  • Facilitation of broker registration
  • Preparation, distribution and facilitation of client paperwork
  • Integration of custodian/BD platforms with investment platform and other applications
  • Full support with tuck-in RIA business transitions
  • Training

Investment & Research

Investment & Research

Get access to high-powered research and analysis tools that help you optimize your offerings and deliver exceptional client service. We offer:

  • Institutional manager research
  • Capital markets and street research
  • Independent investment research databases
  • Alternative investment access
  • Customized investment solutions
  • Trading and rebalancing
  • Accounting and reconciliation
  • Trust and estate services
  • Limited purpose broker/dealer
  • Pooled vehicles
  • Investment banking
  • Insurance
  • Credit and lending facilities

Marketing & Public Relations

Marketing & Public Relations

A name and logo are key first steps in creating and launching your independent firm. But you’ll need to do more to expand and enhance your profile. With tru Independence, you’ll have direct access to our marketing expertise to create a marketing strategy, roll out a public relations campaign and develop a website. Available:

  • Branding and logo development
  • Firm naming
  • Website design and development
  • Marketing collateral
  • Marketing strategy
  • Launch announcement
  • Client communications
  • Public relations/media channels

Technical Support

  • Tech Support

    Our expertise in technology further extends to the tech support available to you, including hardware, wiring and data warehousing. You can access:

    • IT and telecommunications hardware/systems
    • Low-voltage wiring
    • Data warehousing and security
    • Network design and setup
    • End-user support
    • Administration and maintenance
    • Installation, integration and testing
    • Training
    • Outsourced chief technology officer (CTO)

Technology

Technology

Start with industry-leading tools and technology from tru Independence and you’ll gain a real advantage in critical technology-related business and client service areas, from portals to online portfolios. We offer:

  • Hosting and connectivity to industry-related applications
  • Secure, unified client/advisor portal
  • Unified advisor portal
  • Financial planning
  • Client relationship management (CRM)
  • Portfolio management systems
  • Order management systems
  • Reporting and billing
  • Broker-dealer and custodian data feeds
  • Productivity applications (MS Office/Outlook/Acrobat/Word/Excel)
  • Business and industry-related applications
  • Connectivity, integration and testing
  • Training

Legal

  • Legal

    Get expert advice and guidance in managing the legal details of a startup—from compliance to employee benefits—and operating a successful mature firm.  Support includes:

    • Business formation and filings
    • Form ADV and disclosures
    • Filings specific to registered investment advisers (RIA)
    • Compliance and code of ethics
    • Disaster recovery/Business continuity plan
    • Counsel retention
    • Outsourced chief compliance officer (CCO)
    • Comprehensive compliance solutions
    • HR and benefits resources

Consulting

Consulting

Maintaining a relationship with tru Independence ensures you’ll have resources available any time you need them. You can access our network of expert adviser teams via our platform for advice on best practices, research and more. You’ll also be able to stay a step ahead of current and future business concerns. Choose from:

  • Transition intelligence
  • Corporate structure
  • Note repayment solutions and transition assistance
  • Capital needs
  • Ongoing operational support
  • Recruiting support
  • Outsourced chief financial officer (CFO)
  • Talent acquisition and development
  • Referral and lead generation programs
  • Advisor training and education
  • Succession planning
  • Practice management

Facilities

Facilities

Set the tone for long-term success with the first decisions you make about your facilities. We offer:

  • Office space search
  • Negotiate and finalize lease
  • Construction/build-out
  • Furniture
  • Facilities management